Is It Time To Own A Rolex? It’s As Good As Gold!

Diary Of A PawnbrokerFeatures

A Rolex is so much more than just a watch. Each timepiece takes about a year to construct and is tested to the highest standard before it is released for sale. However the world of Rolex watches has gone bonkers with the supply chain being severely reduced post Brexit and Covid. Pre-owned watches supplied from Europe now attract full VAT under import rules so their supply is seriously reduced. Coupled with that is the speed of manufacture of new watches from Rolex has been interrupted due to the pandemic and it’s easy to see why demand has become higher than supply. Therefore the sought-after sports watches are running out fast and a pre-owned one will probably be your best option. I went into York last week and could not find a new Rolex Submariner for sale anywhere – everyone had run out of stock and were waiting for supply. No wonder we had a queue of enquiries about the three we had in our window!

So perhaps now is the best opportunity to invest in one of these precious timepieces especially as their value is proven to increase year on year provided you buy a preowned one that has been fully serviced and approved from a trusted jeweller. All our watches are all fully guaranteed, authenticated and serviced and come with a 2 year warranty. They are also sensibly priced, in-line with the on-line retailers who pretty much dictate the market prices. This could be your perfect gift for Christmas.

As an investment they have been quite simply ‘as good as gold!’ and look like they will continue to increase in price for the foreseeable future. Demand in our branches for pre-owned Rolex has never been higher. We are selling twice as many per week as we have ever sold before. However demand post COVID has gone mad across all models. I think this is being driven by the fact that many people are enjoying the ‘Great British Staycation’ and the saved money which would have otherwise gone abroad, is being spent on gifts and treats as its been such a shocking last 18 months. 

Why buy pre-owned? Rolex do not release these watches into the market at the rate of demand so you quite simply cannot easily get a new one unless you are on their waiting list for a very long time and even then you are unlikely to ever get to the top of the list unless you are a regular customer!

Owning a Rolex is being treated as an investment and seen by many as a sensible place to put their spare cash this Christmas that is otherwise sat earning nothing in the bank. As a result you get a beautiful timepiece that you can treasure and wear with pride, sell or borrow against it if times become tough or continue to wear and enjoy  and pass down to another generation. Either way, if you want to buy an asset that seems to continue to increase in price, unfailingly, year on year, then you could put your money in a much worse place right now and not have the pleasure of wearing it.

Summer Bills….

The pawnbroking arm of the business has remained steady throughout the summer. We often see a peak in the late Autumn and at present it’s the ‘back to school’ mums and dads who are topping up their reserves after paying for new school kit and outstanding credit card bills from entertaining their family for the last 8 weeks. All loans are 100% confidential and the contract length of up to 7 months allows part payments, giving customers the opportunity to reduce their loan value as, and when, they can afford it. 

One regular customer of ours visited this month to use our lending service to borrow against his Rolex and get a £5000 loan to fund the cash flow for his house extension. To him it’s much simpler than going to a bank and only took 15 minutes to authenticate the watch and process the loan. Lending against your assets is quick and easy way to get cash and for short term credit, the rates take a lot of beating!

Diamonds Are Forever…

If a Rolex watch is not your taste then perhaps a stunning piece of diamond jewellery will suit you more. We personally select and design most of our diamond jewellery from hand-picked diamonds from across the world. This allows us to sell unique and different lines that are simply stunning and will make anybody’s Christmas really special. We have earrings, rings and pendants to make up the suite and these hand selected stones are of stunning quality and value.

With only 3 months to go, what a perfect way to start your Christmas shopping!

Visit us at Christopher Brown Jewellers, York, Seacroft, Pontefract, Shipley and Stockport or visit our Brown and Gold Pawnbrokers in Batley, Prescot and Toxteth to find that perfect gift.

Or for the latest stock and offers click onto and browse our range from the comfort of your armchair! 

Chris Brown

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