Radio Aire’s Cash for Kids launch their annual gift appeal, Mission Christmas on Monday 14th November. Mission Christmas helps to make sure no child goes without a gift at Christmas and helps the most vulnerable and deprived children in Leeds and West Yorkshire. Listeners of Radio Aire and supporters of Cash for Kids are being asked to buy an extra gift for a child from babies right up to teenagers aged 18 years old. These gifts will then be distributed to children at risk of waking up to nothing on Christmas Day.
The campaign is supported by Crown Point Shopping Park. New and un-wrapped gifts can be handed in at collection points in the stores at Crown Point throughout the campaign. Jay Heath, Marketing Manager at Crown Point said “Mission Christmas launches on Monday 14th November, and here at Crown Point Shopping Park we are very proud to support Cash for Kids in helping to make a difference to the lives of local needy children this Christmas. Please get involved and together we can ensure no child in Leeds and West Yorkshire is at risk of waking up to nothing on Christmas morning”.
Last year’s record breaking appeal saw Cash for Kids’ Mission Christmas appeal deliver over 22,000 gifts to sick, disabled and disadvantaged children across Leeds and West Yorkshire.
Lisa Sullivan, Cash for kids Charity Manager said “Last year was an amazing year and I want to thank the public for their support. This year we would like to help even more children and young people and help over 23,000. We can only do this with the generosity and support of the public. We have already had applications from hospices, foodbanks, hospitals, Women’s Aid, Salvation Army and lots of other organisations needing our help, so far over 5,000 children need our help and this is before we have even launched the appeal.”
Once collected the gifts are distributed to youngsters from such places as Martins House Hospice, Candlelighters, Leeds Children’s Hospital, Barnardos, Social Services, Children’s Centres and many other organisations in the region.
For more information or to locate a Drop-Off Point near you, please visit www.radioaire.co.uk/missionchristmas from Monday 14th November.
