Riding The Gold Rush

Diary Of A PawnbrokerFeatures

As a sixth-generation jeweller and pawnbroker, I’ve never seen a market quite like this. With gold prices repeatedly hitting record highs in 2025, we’re experiencing an extraordinary surge in activity across all areas of the business—especially in pawnbroking, retail, and gold buying.

At Christopher Brown Jewellers, we’ve always been here to offer honest advice and value, and right now, that’s more important than ever. People are walking into our stores every day—and walking away with much more than they bargained for.

■ Seacroft store

Why? Because gold has never been worth more than it is today.

We’re seeing more people than ever cashing in on their unwanted gold jewellery and gold coins. Whether it’s a broken chain at the back of a drawer, an old ring that no longer gets worn, or a coin collection gathering dust—these items can hold significant value. And at today’s gold price, we’re paying out top rates on the spot.

I always tell customers: “Don’t underestimate what your old gold might be worth.” Even a few small items can add up quickly, and we offer immediate, no-obligation valuations in all our branches.

At the same time, our pawnbroking service is busier than ever. With gold prices so high, customers are using their jewellery to borrow cash without needing to sell it outright. It’s a discreet, fast, flexible, and responsible way to raise funds—whether you need to cover unexpected bills, support your business, or just want some extra breathing room. We lend against gold, high-end watches, and diamond jewellery, and you can borrow from £50–£50,000 in minutes with no complicated credit checks.

But it’s not just about lending or selling—our retail side is really busy too. We’re currently running a massive Summer Diamond Sale, with incredible savings on engagement rings, earrings, and luxury diamond pieces. People are investing in high-quality jewellery that holds its value and brings joy for years to come. We are known for our huge range of stunning natural diamonds, and right now, they’ve never been better value. This is the perfect opportunity to buy timeless brilliance!

Business is also booming when it comes to pre-owned gold—something we excel in. Our customers love the character and value that come with vintage pieces, and we refurbish everything to the highest standards. In fact, you’d think it had never been worn. Buying pre-owned gold is a smart and stylish choice. It’s often unique and, above all, literally half the price of the new equivalent.

At Christopher Brown Jewellers, we don’t just deal in gold and diamonds—we also offer highly competitive foreign exchange rates. Whether you’re jetting off on holiday or saving for a trip abroad, we provide great-value currency exchange with rates designed to beat local high street prices. There are no hidden fees—just fast, friendly service you can trust to give you more for your money. Pop in today for exchange rates that really go further.

■ Goole store

We now have six Yorkshire stores—Seacroft, Shipley, Pontefract, Goole, Batley and York—and four further stores in the North West, including Stockport, Wigan, Prescot and Toxteth. We are proud to serve our local communities with the same personal service we’ve offered for generations. Whether you’re buying, borrowing, selling or simply browsing, we’re here to help you get the most from your jewellery and your money—no pressure, just genuine expertise.

So, if you’ve got gold to sell, a loan to consider, or a special gift to find, come and see us and ride the gold rush.

You might be surprised just how much your jewellery is worth.

Visit us in-store or online at www.christopherbrownjewellers.co.uk – we look forward to welcoming you.

Chris Brown

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