Yorkshire Building Society is hoping flower power will help it grow closer to raising its fundraising target of £1million for its Hour of Need campaign in aid of Marie Curie.
The Society’s branches around the country are to ‘get behind the daffodil’ this March, by encouraging people in their communities to give a donation and wear a daffodil pin, in support of Marie Curie’s Great Daffodil Appeal.
The Society’s Hour of Need campaign was launched in 2014 with the aim of raising £500,000 by December 2016. Thanks to the strength of support this was reached a year early with the current total standing at more than £837,000, the Society has now set its sights on reaching £1million.
Every £20 raised funds one hour of Marie Curie nursing care with over 41,850 hours of care already funded.
Sasha Pauley, charity partnership manager at Yorkshire Building Society, said: “By supporting our Hour of Need campaign and this year’s Great Daffodil Appeal you will be helping to provide nursing care for people with a terminal illness in their hour of need. Sadly, most of us know someone who has been affected by terminal illness but by wearing a daffodil pin you can help make a difference.
“We have been overwhelmed by the level of support people have shown for the Hour of Need campaign but we know we can do more. The charity’s annual appeal gives us an opportunity to do just that by encouraging people to ‘get behind the daffodil’ this March.”
Jude Bridge, Executive Director of Marketing, Fundraising and Public Affairs at Marie Curie, said: “We are delighted that Yorkshire Building Society is helping to support this year’s Great Daffodil Appeal as part of their Hour of Need campaign to raise £1million for Marie Curie. The money raised will make a real difference and help Marie Curie Nurses provide care and support to people living with a terminal illness and their loved ones at a time when they need us the most.”
To sign up for a Great Daffodil Appeal fundraising pack visit www.mariecurie.org.uk/daffodil or to donate £5 text *DAFF to 70111 or call 0800 716 146 and donate over the phone.
