Yorkshire based charity UK Coaching, the leading organisation for physical activity and sports coaches, is celebrating a double award win for its free life-saving Sudden Cardiac Arrest (SCA) Digital Toolkit and eLearning course.
Having just scooped silver for the Best Digital Marketing Campaign (B2C) at the Northern Digital Awards at the end of March, UK Coaching followed this success by winning the Digital Learning and eLearning Award at the Learning Excellence Awards 2022 which took place at the National Conference Centre on 8 April 2022.
The digital toolkit and e-learning course, created in collaboration with Resuscitation Council UK, St John Ambulance and Joe Humphries Memorial Trust, was developed to help people understand how to respond and act quickly to an SCA incident using CPR and an AED (Automated External Defibrillator).
Sudden Cardiac Arrest is when the heart suddenly and unexpectedly stops pumping blood around the body and vital organs, due to an abnormal heart rhythm. It can happen to anyone, at any time. Each year in the UK, approximately 60,000 people have an SCA out of hospital, with only 1 in 10 surviving. When effective action is taken immediately, it can treble someone’s chance of survival.
The immersive digital course includes hands-on skill development activities, such as virtual chest compressions, the use of a virtual AED and for the learner to be put into a simulation of the real emergency, where every decision and second counts. It also incorporates animation, infographics and diagrams to convey important information and ensure the participant remains engaged.
Funded by Sport England, the toolkit is aimed at the sport and physical activity industry – from coaches to instructors, staff, spectators and parents – everyone can play a part in improving the chances of survival through the right knowledge, training and support.
UK Coaching’s CEO Mark Gannon, said:
“We are delighted to have been recognised for producing a free digital eLearning resource that can literally save a life. It has been a real team effort involving valuable input and support from every department. It is testimony to what can be achieved through collaboration, not just internally, but through strong relationships with our partner organisations: Sport England, Resuscitation Council UK, St John Ambulance and Joe Humphries Memorial Trust.
“We know that great coaching has a lifelong impact on people and their communities, but what can be more important than being trained to save a life? There is no better motivation than knowing you are making a life-saving difference by acting on real needs. It has been our privilege to work on this project.
“So, while we are proud to win these awards, and proud to have worked on such a wonderfully worthwhile project, we would also urge anyone who hasn’t taken the course to do so. In the words of Steve Humphries – who founded the Joe Humphries Memorial Trust following the death of his son Joe from a sudden cardiac arrest, aged just 14: You CAN make a difference. You CAN save a life.”
Learn how to save a life: www.ukcoaching.org/sca