Iconic images of Yorkshire will greet millions of passengers at Heathrow Airport as part of plans to attract even more international visitors to the county.
Bolton Abbey, York Minster and Staithes on the dinosaur coast are just some of the stunning images to adorn one of Heathrow’s fleet of scheduled buses that provides passengers with the essential link between Heathrow’s five terminals and the 25 airport hotels.
More than 73 million passengers a year currently use Heathrow – which is Europe’s busiest airport – so this is a fantastic opportunity for the eye catching buses to inspire visitors to discover Yorkshire.
Welcome to Yorkshire is the first global brand to take over one of the fleet with a complete bus wrap after teaming up with Mobile Media who helped make it possible after taking over space on all 30 of Heathrow’s National Express buses.
Sir Gary Verity, Chief Executive of Welcome to Yorkshire said:
“What better way to spread the word about Yorkshire than at Europe’s busiest airport. We hope that when these stunning images catch the eye of millions of world-wide travellers they will be inspired to come and spend time in God’s Own County and see for themselves how beautiful Yorkshire is. The Tour de France promoted Yorkshire to a global audience of millions and this ambitious campaign will promote the county to many more visitors from around the world.”
Other images featured on the bus include Gunnerside in Swaledale, The Hepworth Wakefield, Leeds Rhinos, Hole of Horcum in the North York Moors National Park and Brimham Rocks near Harrogate.
Karen Olsen, Managing Director of Mobile Media, said:
“With a base in Wakefield and years of working with Yorkshire-based firms, teaming up with Welcome to Yorkshire was a natural fit for us. Many of our staff are from the county, so they’re absolutely over the moon that Yorkshire is the very first thing these world-wide travellers will see. We’re all about bold ideas and breaking new ground, so can’t wait to see this bus rollout and welcome passengers.”
This compliments an additional major marketing campaign for Welcome to Yorkshire, part funded by Visit England, which will promote the county to millions of TV viewers, radio listeners and commuters.
Nearly 18 million potential visitors will see beautiful snapshots of Yorkshire at the start of ITV’s longest running factual series Country Wise. Listeners will hear about Yorkshire on Classic FM and commuters will see the county blasted across giant screens in Kings Cross.
