We all sometimes wish we had a crystal ball and knew what was coming next. Whether it’s the right time to sell or buy a house, invest in the stock market or for our business, buy or sell some jewellery or gold. For my part I wish I had invested more of my money on pre-owned Rolex when I first began this business. My investment on some models such as a stainless steel Daytona would have TRIPLED over the last 8 years. Rolex watches have always been in demand. They are a prestige brand that seems to reflect wealth and success and as such their desirability seems to grow and grow.
They have been quite simply ‘as good as gold!’ and look like they will continue to increase in price for the foreseeable future. Many people want to know why? After all, every watch will tell you the same time……
The answer is demand. Rolex are an exceptionally well managed brand and an excellent precision-made piece of engineering. Each watch takes upto a year to manufacture and demand always outstrips supply. The key behind the continual price rise though is the fact they are selling to a Global market. At different times the world economy spikes in different areas. 12 months ago The Rolex demand was exceptionally strong in the
UK after we bounced back from Covid. Then Europe and the US became strong and world Rolex prices spiked further. Currently it’s the Middle East driving demand, no doubt driven by the exceptional surge in oil prices.
Despite the news that inflation is in double digit territory and gas and electric prices are set to stay high throughout the autumn, there are still plenty of people with money to invest in luxury jewellery. In fact the timing has never been better. The pre-owned jewellery market is slow to react to changes in world gold and diamond prices and there are some real bargains to be found. We have sold several pre-owned large diamond rings recently that have sold for less than their new replacement cost. If we had inflated the price to their new ‘retail’ value, they simply wouldn’t have sold, simply because the world prices have increased so much over the last 12 months. We price our items to pass on the value. So if you want to make your money go further, buy pre-owned jewellery, not ‘new jewellery’ high-street prices, as second hand is most certainly not second best!
For those looking to buy a luxury watch, owning a Rolex should be treated as an investment and is seen by many as a sensible place to put their spare cash that is otherwise sat earning nothing in the bank. As a result you get a beautiful timepiece that you can treasure and wear with pride, sell or borrow against it if times become tough or continue to wear and enjoy and pass down to another generation. Either way, if you want to buy an asset that seems to continue to increase in price, unfailingly, year on year, then you could put your money in a much worse place right now and not have the pleasure of wearing it.
Summer Bills….
The pawnbroking arm of the business has remained steady throughout the summer. We expect to see a peak in the late Autumn and at present it’s the ‘back to school’ mums and dads who are topping up their reserves to pay for new school kit and paying off outstanding credit card bills and paying the gas and electric direct debits that are causing so much strain on finances right now.
All loans are 100% confidential and the contract length of up to 7 months allows part payments, giving customers the opportunity to reduce their loan value and interest payments, as and when they can afford it. Fully regulated by the FCA, our pawnbroking service really is a sensible option for those needing a short term loan.
One regular customer of ours visited this month to use our lending service to borrow against his Rolex and get a £5000 loan to fund the deposit towards his house move. To him it’s much simpler than going to a bank and only took 15 minutes to authenticate the watch and process the loan. Lending against your assets is quick and easy way to get cash and for short term credit, the rates take a lot of beating!
Wisdom, Faith And Power….
Sapphire is the birthstone for September and what could be better than to treat your loved one to a stunning piece of jewellery to mark the occasion. In fact ancient civilisations believed the world was built on a giant sapphire and it was its reflection that made the sky and sea so blue.
It was believed that the Sapphire brought wisdom, hope and faith and was a symbol of power, strength and wise judgement. You don’t have to spend the earth to afford one though and we have a new and exciting range of all coloured stone jewellery at Christopher Brown Jewellers. We have 5 branches in Yorkshire including Seacroft, York, Pontefract, Shipley and Brown and Gold Pawnbrokers in Batley with 3 further branches in the North West at Stockport, Prescot and Liverpool. Visit our website
www.christopherbrownjewellers.co.uk
With only 4 months to go, what a perfect way to start your Christmas shopping!
Chris Brown
