Audi is updating the flagship of the Q family with a sleek new design and upgraded technology. The revised exterior aesthetic with new front and rear bumpers underscores the strong character of the SUV coupé. For the first time, Audi is equipping the Q8 SUV with HD Matrix LED headlights, including a laser as an additional high beam on top-spec models. These headlights feature digital daytime running lights and selectable light signatures. Digital OLED rear lights with four selectable rear light designs complete the expanded light offering. New wheels, colours, decorative inlays, and seats with contrast stitching highlight the car’s top position among the Q models. UK sales begin on October 10 with prices starting from £75,500 (OTR).

With its expressive new design, the revised Q8 is a sporty, elegant SUV coupé from the brand with the four rings. The short overhangs and long wheelbase make for sporty, muscular proportions that can be accentuated with distinctive exterior colours and wheels.

The unmistakably powerful and upright Audi Singleframe with an octagon design now features vertical inlays, which makes it clear at first glance that the Q8 belongs to Audi’s top models. The self-assured appearance of the Q8 is underscored by the new prominent air intakes, which are neatly integrated into the lower section of the front bumper, and new tailpipes.

On Black Edition and Vorsprung models striking new accents frame the Audi Singleframe, the trim on the side windows, and the front and rear bumpers, whilst the Singleframe mask is finished in high-gloss black.

The innovative headlights featuring HD Matrix LED technology and an additional laser light (Vorsprung spec only) as well as the digital daytime running lights positioned on the upper horizontal edge give the Q8 an even more self-assured expression. In conjunction with the digital OLED rear lights, which are available for the first time in the Q8, the premium-class character of the model becomes even clearer. At the rear, an LED light strip together with black high-gloss trim and integrated Audi rings links the digital OLED rear lights across the entire width of the car.

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