Two Yorkshire entrepreneurs are jumping with joy after their new trampoline business smashed all targets.
Gravity indoor trampoline park – located within the giant Xscape Yorkshire attraction – opened in February 2015 and has since welcomed well over 300,000 visitors.
The Yorkshire-based company, founded by Bridlington-born Michael Harrison and Harvey Jenkinson, employs around 60 people at the site and is now expanding nationally, with two more parks planned for 2016.
Michael said: “It’s been an incredible first year and as a result we’ve already launched another site in Maidstone, with two more planned this year in Norwich and Glasgow.
“It all started right here at Xscape Yorkshire and that’s given us a great springboard for growth, which is especially pleasing being from the county. The reaction we’ve had during the last 12 months has been phenomenal – it’s affordable, inclusive and healthy, which is a great mix.”
Gravity runs a huge range of different events including disability sessions on Thursdays at a reduced price, which give visitors the chance to enjoy a more relaxed bounce with carers, for example. They also provide sensory tents which are used during these sessions.
Fitness is a key part of the experience – as well as fun – and bouncers can burn hundreds of calories in an hour session. It’s estimated around 150million calories have been burned at Gravity in the last 12 month, which is particularly encouraging given the national focus on fighting obesity and promoting healthier, active lifestyles.
Jade Elliott, Marketing Manager of Xscape Yorkshire, said: “Gravity has had a really positive impact on our attraction. We estimate the number of extra people that have come through Xscape Yorkshire’s doors is well beyond the 300,000 people who visited Gravity alone as groups often break off to enjoy different activities. The whole centre has felt the benefit of Gravity’s success and they played a key role in Xscape Yorkshire breaking visitor records last year.”
Special parent and toddler sessions have proved popular too, which feature everything from dressing up items to big volley balls and sensory equipment – all at a reduced rate.
Xscape Yorkshire’s record year saw more than 4.3million visitors through the door in 2015, making it one of Yorkshire’s and England’s biggest visitor attractions.
Located in Glasshoughton, Castleford, Xscape Yorkshire opened in 2003 after a £56m investment, covers a size close to six football pitches and employs more than 1,000 people. The attraction sits close to the M62 near junction 32 and its towering façade – equal to the height of around four double decker buses – is now a key feature of the county’s skyline.
For more information see www.xscape.co.uk/yorkshire
In conjunction with Gravity Fitness Ltd we have a family ticket (Available for use Mon-Thur 10am–10pm, and Fri 10am–3:30pm) to giveaway.
To enter go to the competitions page