Celebrating Yorkshire’s fabulous food and delicious drink is the order of the day … and year … as Welcome to Yorkshire launched Yorkshire Menu on New Year’s Day 2022. The aim is to showcase Yorkshire as the food and drink capital of the UK in the biggest ever year-long promotion of the county’s delicious delights … regionally, nationally and internationally, scrumptiously showcasing the very best of Yorkshire’s culinary creations across the globe.
From street food to Michelin-starred restaurants, farm shops to tea rooms, vineyards to distilleries, local produce to international cuisine, market stalls to delicatessens … and so much more, check-in and check out the Yorkshire Menu. Sourced and enjoyed across the county … Yorkshire’s breathtaking coastline, stunning countryside, vibrant cities and bustling towns serve up the finest food and drink.
There’ll be Yorkshire on Tour, Eat Around the World (whilst staying in the county), mouthwatering recipes, food and drink trails, and a calendar of competitions and creative campaigns.
Yorkshire Menu will feature celebrated chefs, food and drink experts, a whole host of celebrities and the magnificent team of people who create the delectable delights the county is famous for. From fantastic fishing crews to fabulous farmers, restaurant owners to world-renowned cooks and drinks producers, it’s going to be a top year for tucker, tipples and brilliant beverages.
There’s much to shout about. Here’s a taster … Yorkshire has 16 commercial vineyards, 7 Michelin-starred restaurants (1 with a green Michelin star), Bridlington is England’s biggest shellfish port and for 6 consecutive years Bradford was crowned Curry Capital of Britain. The county also counts an impressive and inspiring list of protected status foods: Wensleydale cheese, Swaledale cheese (from both ewes and cows) and Yorkshire forced rhubarb. That’s just for starters!
Food and drink is a much-loved constant whatever is happening in the world and is to be promoted and enjoyed. Spending time eating and drinking with friends and family must be at the top of most people’s favourite pursuits AND even during a pandemic and challenging times for businesses, the way many have adapted with home deliveries and hampers has been truly inspirational.
Everyone will be invited to participate in the #YorkshireMenu by sharing their own favourite places to eat and drink. Popping to the pub, dining out in style or picking up pieces from a favourite Yorkshire store, it’s the perfect opportunity to promote the county’s finest food and drink offerings for all budgets by using the hashtag #YorkshireMenu, as well as sharing on Welcome to Yorkshire’s social media channels. The destination marketing organisation believe this will be a great PR opportunity for the county and its visitor economy, as Welcome to Yorkshire’s annual social reach is almost 20 million and has a global brand reach of over 23 million.
Celebrating city, coast and countryside food and drink, the campaign will also allow the opportunity for businesses and organisations to sponsor events and promotional activities throughout the year.
Yorkshire is THE place to Visit, Live, Work and Study, with outstanding places to drink and dine, and participation can be en masse or on your own. Yorkshire’s tourism industry was worth a staggering £9bn annually pre-pandemic and Welcome to Yorkshire has a hungry appetite to build back brilliant tourism opportunities.